Coors Beer became a notable sponsor of the Camel GT racing series, adding a touch of mainstream appeal to the world of sports car racing. The partnership highlighted Coors' growing involvement in motorsports, particularly through high-profile sponsorships of teams and drivers, including backing Al Holbert's Porsche 962. This sponsorship helped bolster the series' visibility, blending the excitement of racing with Coors' brand of American lifestyle. Offered by Type Schrift and Ready to Ship!