Joe Camel, in his never ending coolness, found himself at the Superbike World Championship. This collaboration often featured bold Camel branding on race bikes, team apparel, and promotional materials. aligned with Camel's strategy of associating its brand with high-energy, adrenaline-fueled sports. It became a memorable part of the era, blending the excitement of racing with bold marketing campaigns. Highlighted in nostalgia forever, this one is Offered by Type Schrift and Ready to Ship!
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