In the 1980s, Miller's sponsorship in motorsport, held considerable significance. Miller's presence reflected a cultural shift, as motorsport gained broader recognition and appeal, aligning with the brand's ethos of adventure and excitement during the era. Miller's backing of high-profile teams and events not only elevated its brand visibility but also played a pivotal role in advancing the engineering and performance standards within various racing disciplines, Offered by Type Schrift and Ready to Ship!